Kwanzaa Lifestyle is a sustainable innovator, crafting eco-conscious lifestyle products from sustainable materials to redefine luxury beliefs
We blend quiet luxury lifestyle choices with environmental responsibility by fostering regenerative practices & material traceability, prioritising a 100% women workforce.
Our mission is promoting mindful living, preserving elegance, reducing carbon footprints, and positively impacting ecosystems and communities.
A circular lifestyle brand, offering eco-friendly bags and travel gear initially, designed for eco-conscious corporates, institutes and consumers who value environmental responsibility.
The Brand
Kwanzaa’s mission is to penetrate the lifestyle industry with regenerative products, staying deeply rooted in community values.
Igniting the candles of Kwanzaa’s 7 principles and celebrating the fire within us to live sustainably and honor our cultural values.
Our deep respect for the earth and our commitment to preserving resources through sustainable practices.
Seeding a mindset from the first seed and humanity’s roots, reflecting our commitment to circular, self-sustaining living.
Our Ethos
Upholding ethical standards in all business practices, emphasizing the importance of integrity, transparency, accountability, and social responsibility.
Empowering individuals to make conscious lifestyle choices that reflect their values, contribute to a sustainable future and make world a better place.
Encouraging mindful use of natural resources, promoting sustainable and responsible consumption habits to reduce excess and waste.
Aiming to inspire individuals to adopt sustainable practices that positively influence their communities, creating a ripple effect for broader environmental impact.
Encouraging mindful use of natural resources, promoting sustainable and responsible consumption habits to reduce excess and waste.
Sustainability goals
Actively mitigate India’s position as among world's leading producer of textile and plastic waste, by producing lifestyle products from recycled plastic and materials from agriculture waste 2
Together with our planting partners, we will plant a tree for every bag sold, fostering a sense of community impact for our customers
Our products made from alternatives to animal-based leather, that uses no toxic chemicals and releases no sludge waste into oceans, alleviates the pressure on planetary boundaries such as ocean acidification 2
Empowering rural women through flexible employment and sustainable earning methods to improve both their individual lives and the prosperity of rural communities
BY 2035
Eco-conscious luxury consumers in India seeking to lower their carbon footprint face challenges due to limited availability of high-quality functional & modular lifestyle products made from animal-friendly, biodegradable, and recycled materials.
We create elegant products using recycled plastic and agricultural waste, reducing India’s waste problem and redefining luxury to inspire eco-conscious consumers toward a regenerative lifestyle.
Empowering businesses, educational institutions, and eco-conscious consumers to support SDG 5 by uplifting rural women artisans and SDG 12 by promoting sustainable consumption and reducing textile waste.
Our Product
We are actively reimagining product design and environmentally-intelligent solutions that respect and restore our planet’s delicate ecological balance.
High-impact circular design with four core USPs to address unmet needs.
Made with 65% regenerative materials per bag. 1 kg of plant waste upcycled per bag. 18 PET Bottles Recycled per bag. 79% of CO₂ emissions saved per bag.
Our USP
Every detail is intentional — from hidden compartments to weather-resistant materials. Our bags are engineered for real-world utility, seamlessly transitioning from boardrooms to boarding gates. Designed for those who demand efficiency without sacrificing elegance.
Built around a modular system, each bag adapts to the way you move. Detachable inserts and expandable storage offer flexibility without clutter. Whether you're packing light or planning long, this is a luxury belief that evolves with you.
Accessibility is a design philosophy — not a feature. With intuitive access points, lightweight materials, and ergonomic support, our products ensure comfort, clarity, and ease regardless of gender and physical ability. Thoughtfully crafted for a range of mobility needs and its consumers daily rhythms.
We reimagine
what a bag can be — blending eco-innovative materials with tech-enabled manufacturing and features. Our innovations serve both form and future. Because forward-thinking design should feel effortless.
OUR MATERIAL
By strategically utilizing materials sourced or regenerated from waste streams, our products:
Our Team
Sainath Gurav
Co-founder and Managing Director
With two Master’s degrees, including an MSc in Sustainable Development from The University of Sussex, United Kingdom, and over 25 years of experience working across both Global North and South countries, expertise spans policy analysis, fundraising, risk management, sustainability innovation and venture building as board member/leadership role. His portfolio includes consulting projects and research papers addressing sustainability challenges for policy entrepreneurs and the Government of India.
Darsh Mehta
Co-founder and CEO
Holds a Bachelor’s in Business Administration with a focus on Supply Chain Management and Marketing from The University of Texas at Austin. With over 12 years of leadership experience as CEO and Director of Marketing at Harissons Bags, he brings deep expertise and executable insights in product & business development, brand management, and manufacturing operations. His strengths include e-commerce, B2B relationships, and building profitable, scalable and sustainable brands in the lifestyle products category.
The origin
Kwanzaa Lifestyle was born from a transformative journey by its co-founders, inspired by life experiences and a deep commitment to the Sustainable Development Goals. Faced with global challenges, they chose to align personal values with broader goals of equity, sustainability, and conscious living.
The brand bridges cultural heritage with modern sustainability, encouraging intentional living through elegant, eco-conscious products. At its core, Kwanzaa believes profitability must never come at the cost of the planet or its people—reflecting a purpose-led vision rooted in environment responsibility.
FAQs
Our GRS-certified rPET fabric is abrasion-tested to 40,000+ Martindale rubs—equal to premium virgin polysters. Zippers and buckles are YKK® with lifetime failure rates <0.5 %. Every product batch undergoes drop-and-tear testing.
Absolutely. Every element—from the fabrics and zippers to the smallest accessories—is sourced domestically, and each bag is crafted right here in India by skilled local artisans. Keeping our entire supply chain within the country supports home-grown talent while sharply reducing the carbon footprint that comes with overseas imports.
We design for closed-loop life cycles: mono-material panels and easy-to-separate hardware. 65% of fabric weight comes from recycled PET certified through GRS.
rPET yarn is GRS-certified (Global Recycled Standard) for recycled content and chain of custody. Plant based leather with USDA BioPreferred (97%), TUV, SGS, REACH & CalProp certification.
Every bag is built from recycled-PET polyester and up-cycled plant-based leather. We supply a “Impact Sheet” with bottle-count, carbon and water savings per shipment, so you can document for your sustainability report.
Absolutely. Choose low-impact water-based screen-prints, or woven labels. Enquire now for minimum order quantity and lead time.
Redefining luxury through eco-conscious choices and empowering communities through sustainable innovation.
© 2025 | Kwanzaa Lifestyle Private Limited.
